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… specialises in human behaviour and possibilities for change.

Franco Peduzzi specialises in behavioural training when addressing internal and external stakeholders in an organisation. Clients particularly value working with him because of his high focus on practical work and his active interaction with participants. Responsible action and the desire for change begin with the individual. He makes a lasting impact by getting managers and employees in the organisation to commit to what they are learning. He trains and coaches in German, English, Italian and French.

Education / Qualifications
  • Training to be an airline employee (Swissair)
  • Higher level business diploma (KLZ)
  • Marketing planner with a Swiss certificate of competence
  • Sales manager with a Swiss certificate of competence
  • Licensed STRUCTOGRAM trainer 1-2-3 SVEB 1
  • Trainer with a Swiss certificate of competence
  • Certified outdoor trainer
  • Licensed to use Personal Directions

Previous roles
  • Swissair AG
  • Country Manager Continental Airlines
  • Director Marketing & Sales Avis Rent a Car
  • Country Manager Beyoo AG (internet travel portal,
    joint venture company of Swissair)

Freelance work (since 1992)
  • Associate partner of The 4you Network AG, Zürich
  • Founder and owner of brain-impact GmbH, Baar
  • Management courses for prospective or first-time leaders
  • Method training for customer acquisition
  • Method training for a structured sales approach
  • Method training for conducting difficult conversations
  • Training sectors: finance, telecoms, travel industry, automotive industry

The development of a company requires enthusiasm, direction, stamina and a strong belief in success. To provide a balance to his work, he draws strength from his family, sport and love of Italian classics such as Alfa Romeo and Fiat.


franco.peduzzi@4you.ch, Tel. +41 79 619 95 42


E-mail contact

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