«The more enjoyment you get out of your work, the more money you will make»
                                                                                                                                                         Mark Twain

Employees are a company’s best business card. Large sums are invested in organising and running special occasions, trade fairs and events, but what often gets forgotten is that it is primarily the employees who are representing the company at these events and considerably influencing the events’ success.

Trade fairs

As an exhibitor at trade fairs or conferences time and again you have to present your company innovatively and in a way that will attract attention. The ideal is that you turn your trade fair stand into a magnet for visitors, you have employees with excellent product knowledge and the ability talk to interested visitors in an open and friendly way, leads are dealt with extremely meticulously, and finally – after a successful trade fair follow-up – you document the success of your attendance at the trade fair in a final trade fair report.

On the way to an ideal trade fair appearance, though, a few hurdles have to be overcome:
  • How do you design your trade fair communication creatively and in a way that will attract attention?
  • What marketing activities will allow you to reach your desired target groups?
  • How do you turn your exhibits into something that really catches the eye?
  • How do you prepare the staff on your stand for communicating with visitors?

4you supports you so that you can leap over all these hurdles with ease!


Events are a popular marketing tool for generating customer loyalty or attracting new customers. Many companies have a generous budget for this, providing entertainment and food and drink. But often the outcome or success is not as good as you’d hoped, with the investment appearing not to have been worthwhile. In order for you to be able to increase your rate of success several times over, it’s worth preparing your company and staff professionally for such occasions. 

4you can help you with this.

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